What is Drip Marketing?

 If you are a business owner or a marketing specialist, I am sure you have heard of Drip Marketing. The name Drip Marketing originated from drip irrigation where a small amount of water is released over time to nourish the plants or crops.Drip irrigation for plants and crops is done by releasing small amount of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.

Drip marketing is similar but instead of water, we release small units of marketing messages at the right time intervals. Drip marketing is used by several companies to perform multiple functions including lead nurturing, on-boarding, customer success and customer support. Drip marketing is proven to reduce the sales cycle, sales costs and customer support costs.

According to Glenn Fallavollita, author of “DRIP Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You,” 50% of salespeople stop communicating with prospects after the first unsuccessful sales attempt, and 99% stop after the third failed attempt. Regardless of whether the exact figures are accurate, keeping in touch with leads through social drip marketing significantly increases the chances of purchase, and puts you a step ahead of the competitors.

Conclusion

I hope this article gave you a good idea about Drip Marketing. Once you implement it and see the result, you will get addicted to drip marketing. It takes from a few weeks to a few months to realise higher conversions and user engagement from a properly designed Drip Marketing.

Any questions ? Leave a comment...